Putting the ‘Brain Economy’ on the Map of Global Health Priorities

Author/s
Elaine Ruth Fletcher
HPW

DAVOS – With populations ageing and mental health disorders at a record high, halting the global “pandemic” of brain disorders needs to be a paramount concern of industry – as well as the global health community.

What is needed is a global effort spawning a “healthy brain economy” for the future, reflecting the same sense of commitment and investments as those displayed in preventing childhood diseases.

That was a key message of George Vrandenburg, founder of the Davos Alzheimer’s Collaborative, on the closing day of a three-day ‘’Brain House’’ series of panels and seminars at the World Economic Forum, the first such event ever to be mounted during the WEF. 

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